What is marketing? In simpler terms, consumers are aware of the products or services you provide. Marketing has a lot less to do with the fact that customers pay for your product. Instead, marketing is about trade in terms of customer satisfaction and needs. There are many forms of marketing, the most direct and effective of which are SMS (Short Message Service) marketing. When mobile phones became popular, SMS advertising was the only mobile marketing option available to businesses. Two decades later, despite the emergence of many popular mobile marketing options, such as social media marketing and inbound marketing, many companies continue to rely on SMS marketing to get their message heard and build relationships with their customers. The popularity also continues due to its simplicity, profitability and scope. 98% of SMS messages are opened and read within three minutes after delivery. This compares favorably with emails whose opening rate is only 22%. Studies also show tha...