What is marketing? In simpler terms, consumers are aware of the products or services you provide. Marketing has a lot less to do with the fact that customers pay for your product. Instead, marketing is about trade in terms of customer satisfaction and needs. There are many forms of marketing, the most direct and effective of which are SMS (Short Message Service) marketing.

When mobile phones became popular, SMS advertising was the only mobile marketing option available to businesses. Two decades later, despite the emergence of many popular mobile marketing options, such as social media marketing and inbound marketing, many companies continue to rely on SMS marketing to get their message heard and build relationships with their customers. The popularity also continues due to its simplicity, profitability and scope. 98% of SMS messages are opened and read within three minutes after delivery. This compares favorably with emails whose opening rate is only 22%. Studies also show that advertising coupons associated with SMS marketing have a conversion rate 8 times higher than that of emails.

SMS marketing is particularly effective because it is an activity based on permissions. Customers must opt for the company's SMS marketing service before receiving a marketing SMS. This helps the company send SMS messages to customers who are already interested in what they are saying. In addition to everything that protects customers, the "Code of Conduct for Mobile Marketing" prevents spam and protects privacy. It governs how you should create your customer database, states that it offers customers the option of not receiving SMS marketing and controlling the frequency with which the message should be sent.

SMS marketing is used by many important brands in our country, but it is still relatively little exploited by small and medium-sized businesses. And medium-sized companies, especially if they can reach the public where their competitors have not yet reached it.

Aspire Techno Solutions

Plot No 9, Sarwauttam Complex, Manwakheda Road, 

Behind Vaishali Apartment, Sector 4, Udaipur- Rajasthan 313002

 +91 77278 08007

 +91 95713 08737

info@aspiretechnosolutions.com